/ˌənˈtōld/ 

Adj., Kept secret. So great in amount or level that it cannot be measured or expressed in words. Incalculable. Vast.

We are strategy consultants on a mission to unlock the UNTOLD potential in underserved global multicultural markets. Our objective is to bridge the gap between global multicultural consumers and brands, helping companies build authentic trust and tap into a trillion-dollar market eager to feel seen and represented by the brands they support. We are building the infrastructure to the culture…

As an impact-driven strategy firm, we:

  • Support brands in crafting growth strategies based on the needs of a growing multicultural population;

  • Identify opportunities for positive social impact and business success;

  • Excel in creating dynamic brand partnerships and inclusive programs that drive tangible business results and transformative change.

Marketplace culture and consumer behaviors are changing…

By 2030 the U.S. will be a multicultural majority nation

Buying power for multicultural consumers has risen to $3.2 Trillion

70% of consumers believe it’s important for brands to take a stand on social issues

Across industries, we need innovative approaches that creatively bridge the gaps between digital disruption evolving multicultural demand and human-centered design that drives measurable business growth and social impact.

OUR APPROACH

Through our expertise in brand partnerships, cultural competency and human-centered design, we strive to deliver measurable business value and inspire impactful change across underserved customer markets.

We take a first principles approach to help your brand thoroughly understand and define your unique customer value proposition:

  • How does your mission and purpose align to business growth in new markets?

  • Are your products and services reflective of the consumer needs and desires?

  • What story are you telling to retain existing customers and attract new customers?

  • How are customers engaging with your brand?
    How are you understanding their challenges to influence your offerings?